Aston Martin ‘s Automotive Galleries and Lairs service will specifically design spaces to showcase a client’s most prized motors.
Offering everything from a bespoke garage to an entire retreat, the company is hoping the service will widen the experience of owning a luxury car.
It comes as an extension to the company’s existing Q service, which enables customers to customise their Aston Martin models to suit their personal tastes.
“For the car enthusiast, the garage is as important as the rest of the house,” explained the company’s chief creative officer, Marek Reichman.
“A bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space will take Aston Martin ownership to the next level.”
The Automotive Galleries and Lairs service will see Reichman and his team collaborate with architecture practices from across the world to realise each project.
Austria-based Obermoser Arch-Omo has already envisioned what one building may look like – a subterranean garage carved out of a grassy hillside.
Inside, one of Aston Martin’s Valhalla models is presented behind a huge cylindrical fish tank.
Other renderings released by Aston Martin to hint at the potential of the service show a moody garage-cum-wine cellar that overlooks the peaks of a mountain range, and a gallery-like room where a series of vehicles are displayed between large-scale photographs of classic cars.
Another image depicts a concrete bunker where an Aston Martin is presented beneath a glass-bottomed pool, seen through a circular opening in the ceiling.
“Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines,” added the company’s partnerships director, Sebastien Delmaire.
“These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests. The opportunities are endless,” he continued.
This isn’t the first time that Aston Martin has moved away from car design.
Last year the company unveiled designs for an autonomous luxury aircraft that would provide congestion-free travel through urban areas, while back in 2016 it released a powerboat .
The beginning of 2019 also saw work begin on Aston Martin Residences – a 66-storey residential tower in Miami that will contain high-end apartments and penthouses overlooking the city’s Biscayne Bay.
The post Aston Martin launches architectural service to design homes focused around your car appeared first on Dezeen .